The Shampoo
15.2 fl oz (450mL)
Where hair care meets forest bathing.
Gentle on your scalp. Kind to color.
산림욕 (sanlimyok) — forest bathing, brought to your shower. Jeju cypress soothes the scalp while plant-derived cleansers work gently. No sulfates. No silicones. The scent stays with you.
- Sulfate-free, silicone-free formula
- Safe for color-treated and chemically processed hair
- Contains panthenol (Vitamin B5) for scalp health
- No synthetic fragrance. No parabens.
- 100% recycled plastic bottle (PCR)
- Metal-free pump for clean recycling
- 15.2 fl oz (450ml)
- Jeju Hinoki Cypress Water (Chamaecyparis Obtusa) — Steam-distilled from 30+ year-old Jeju cypress trees. Naturally soothing for sensitive scalps.
- Panthenol (Vitamin B5) — Supports scalp hydration and hair strength. Helps maintain a healthy moisture balance.
- Plant-derived cleansers — Gentle surfactants that cleanse effectively without sulfates or harsh stripping agents.
Full list
Hinoki Cypress Water (Chamaecyparis Obtusa Water), Water, Disodium Laureth Sulfosuccinate, Coco-Glucoside, Propanediol, Laureth-23, Propylene Glycol Laurate, Lauryl Betaine, Cocamide MIPA, Decyl Glucoside, Lauryl Glucoside, Hinoki Cypress Oil (Chamaecyparis Obtusa Oil), 1,2-Hexanediol, Methyl Diisopropyl Propionamide, Erythritol, Sodium Chloride, Citric Acid, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Arginine, Satsuma Mandarin Peel Extract (Citrus Unshiu Peel Extract), Asiatic Pennywort Extract (Centella Asiatica Extract), Sasa Quelpaertensis Extract, Limonene.
Apply to wet hair and scalp, massage gently, then rinse.
산림욕 (sanlimyok), forest bathing for your hair.
The practice of immersing yourself in nature,
brought to your shower.
Sulfate-free. Silicone-free. Color-safe.
The cypress scent fills the steam while a gentle lather
cleanses without stripping your scalp's natural balance.
A small letting-go.
PETA-certified vegan.
THE RITUAL
Three minutes of forest bathing.
Three minutes of forest bathing
산림욕 (sanlimyok), the practice of immersing yourself in nature. This shampoo brings it to your shower. The cypress scent fills the steam while a gentle lather cleanses without stripping your scalp's natural balance.
For scalps that need calm
Redness, sensitivity, the tightness after harsh products. Jeju cypress water soothes while plant-derived cleansers do their work gently. No sulfates. No silicones. No synthetic fragrance.
Safe for color-treated hair
Sulfate-free formula preserves your color while still cleansing effectively. Use daily or alternate. It adapts to your rhythm.
Forest bathing, bottled.
In Korea, 산림욕 (sanlimyok, or forest bathing) is a recognized wellness practice. The key compound is phytoncide, naturally released by cypress trees.
hinok brings this to your shower. Steam-distilled from 30-year-old Jeju cypress, our water carries phytoncide that soothes the scalp while the scent fills the steam.
Phytoncide has natural soothing properties studied in dermatological research. For the scalp, it helps calm irritation and support a healthy environment for hair growth.
The scent fades after rinsing. What stays is the care.
Skin irritation index: 0.00 (32 participants)
Scalp temperature: -0.9°C after one use
Eye irritation: non-irritant
P&K Skin Clinical Research Center, 2025.
Pruned and hand-collected, never cut by machine. Working with the Jeju Plant Research Institute, we use only the branches set aside during the forest's regular pruning. Steam-distilled for two hours, no chemicals. The spent leaves return to the forest as compost.
Frequently Asked Questions
Yes. The Shampoo is sulfate-free and gentle enough for color-treated, permed, or chemically processed hair. The mild formula cleanses without stripping color or natural oils.
When warm water activates the Jeju cypress water, the bathroom fills with a subtle forest scent: woody, green, and calming. Customers describe it as "three minutes of forest bathing." The scent doesn't linger heavily on hair; it fades to a very subtle trace.
The Shampoo contains panthenol (Vitamin B5) which supports scalp hydration and hair strength. The sulfate-free formula avoids the harsh stripping that often causes dryness. For persistent scalp conditions, we recommend consulting a dermatologist.
Each product works independently. The Shampoo cleanses gently on its own, and The Conditioner provides lightweight moisture without buildup. Together, they create the full experience, but neither requires the other.
Most natural shampoos rely on essential oils for scent. Ours uses actual Jeju hinoki cypress water as a core ingredient. The same water extracted during forest maintenance on Jeju Island. The scent is inherent to the formula, not added on top.
With daily use, the 15.2 fl oz (450ml) bottle typically lasts 2–3 months, depending on hair length and thickness.