“Adopt the pace of nature: her secret is patience.”
Ralph Waldo Emerson
About hinok
At Hinok, we honor a simple philosophy: respect for you, for ourselves, and for nature.
Our name—meaning "ever-green"—reflects our aspiration to foster mindful living rooted in sustainability. Guided by the belief that nature holds the purest answers, we create products designed to bring cleanliness, calm, and care into everyday rituals.
When your space feels better, you thrive
Hinok products infuse everyday moments with Jeju’s natural calm. With each use, pure hinoki water fills your space with phytoncides—clinically proven to ease stress, refresh the senses, and restore balance to your day.
Rooted in Jeju
Every Hinok scent begins in Jeju’s pristine hinoki forests, renowned for their naturally calming and purifying essence.
With respect for nature, we source only pruned branches and fallen leaves—never live trees—ensuring the forest remains healthy and thriving. It's a mindful process designed to enrich your everyday rituals, naturally.
We believe care starts with respect.
We honor the forest by sourcing sustainably, your space by crafting products that blend seamlessly into everyday life, and your time by making every use simple yet meaningful.
To us, care means clean ingredients, mindful processes, and the quiet luxury of everyday calm. Hinok products don't just mask—they nourish, refresh, and uplift your space and senses.
Behind Each Product, A Story
Discover how thoughtful care, Jeju-sourced ingredients, and mindful design come together in every Hinok product.
