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About hinok

At hinok, we honor a simple philosophy: respect for you, for ourselves, and for nature.
Our name—meaning "ever-green"—reflects our aspiration to foster mindful living rooted in sustainability.
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When your space feels better, you thrive

Hinoki's natural compounds subtly shift your environment. Not a dramatic change — a gentle restoration of what daily life takes from you.

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Rooted in Jeju

Every hinok scent begins in Jeju's pristine hinoki forests, renowned for their grounding and restorative essence.

With respect for nature, we source only pruned branches and fallen leaves —never live trees—ensuring the forest remains healthy and thriving. It's a mindful process designed to enrich your everyday rituals.

"We don't make products. We receive them."

hinok

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Clean Made

Hinok's cornerstone ingredients—Jeju hinoki cypress water and oil—are extracted without harming a single tree. We collect only the leaves and slim branches that remain after routine pruning in cypress forests across Jeju Island.
To ensure anyone can verify what goes into our formulas, we disclose every step and ingredient with complete transparency. Hinok is certified Animal Test-Free and Vegan by PETA.

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Fact & Effect

Because the characteristics of natural ingredients can vary with harvest timing and processing, hinok conducts regular, systematic research on hinoki cypress in partnership with specialized institutes.
Only after years of study—followed by accredited tests confirming non-irritation and outstanding efficacy—do we release a product, so you can use hinok with complete confidence.

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Sustainability

hinok strives for a sustainable tomorrow—for our community and for the planet we share. Our core ingredients are obtained solely through upcycling.
We promote a refill-first lifestyle and expand the use of recycled materials such as PCR PET. The Spray trigger carries our five-year Long Life Service warranty. We became the first Korean partner of rePurpose Global.

Every product begins deep within the Jeju forest

At hinok, each creation carries the quiet strength of Jeju's hinoki forests. From mindful sourcing to purposeful design, discover how our products enhance your daily rituals.

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Fabric Care

The Spray

Crafted from 100% pure Jeju hinoki cypress water, The Spray gently neutralizes odors and refreshes textiles. With every use, phytoncides from hinoki trees bring the crisp, grounding air of Jeju forests into your home.

Naturally Freshen Your Fabrics
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Personal Care

The Hand Wash

Infused with pure Jeju hinoki extracts, our antibacterial Hand Wash gently cleanses and protects your skin. More than just cleansing, it transforms a simple act of hygiene into a moment of intention — settling your mind with every wash.

Clean Hands, Calmed Senses
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Trusted by

Available at select retailers across Asia, including Shinsegae Department Store and The Hyundai Seoul. Featured in Michelin-starred restaurants Joo Ok, Jua, and Moono.

Discover The Source

Learn about the Jeju hinoki cypress—the heart of every hinok product—and how we sustainably source its essence.

Explore The Source